Carreras en Bob's Discount Furniture

Marketing Analytics Manager en Manchester, CT a Bob's Discount Furniture

Fecha de publicación: 2/3/2020

Resumen de la oferta

  • Tipo de contrato:
  • Ubicación:
    Manchester, CT
  • Tipo de empleo:
  • Experiencia:
    Not Specified
  • Fecha de publicación:

Descripción del empleo

Bob’s is seeking an experienced eCommerce professional to join our Marketing Team. The Marketing Analytics Manager will support Bob’s Marketing and eCommerce efforts to exceed our KPI goals for our fast-growing brick & mortar, direct-to-consumer, marketplace, and omnichannel initiatives.

Job Responsibilities

  • Own Ecommerce Sales Forecasting, providing insights into future performance by developing a deep understanding of forecast driver trends
  • Partner with Marketing leadership to design and develop our next generation of automated online dashboards for marketing and eCommerce performance, providing a deeper understanding of our business and customer trends
  • Drive insights for and measure the effectiveness of the website and other strategic marketing investments
  • Consistently and effectively measure online spend efficiency at the channel level (display, programmatic, search, social, etc.)
  • Analyze and track strategic initiatives, including development of supporting models and impact on selling equation
  • Partner with the Ecommerce team to measure performance of web site enhancements, leading a test-and-learn culture
  • Contribute to the evolution of our customer value/lifetime value/segmentation framework
  • Support offline & online marketing investment reporting and analytics
  • Provide a deep level of analytical review of campaign performance (Offline, Site, Paid Search, SEO, Social Media, etc.)
  • Support new business development through strategic assessment and financial modeling
  • Create ad-hoc research, modeling and reporting as needed while automating reporting whenever necessary 
  • Roll up your sleeves and get stuff done (everyone has a bias for action and wears multiple hats at Bob’s!)

Required Competencies

  • Bachelor’s degree in Business, or related field
  • 5+ years of experience developing business strategies for a retail business
  • Solid understanding of ecommerce business drivers, including channel attribution, reporting and forecasting
  • Google Analytics experience
  • Ability to establish credibility with senior leaders and functional experts
  • Proven quantitative and analytical skills
  • Demonstrated high level of intellectual curiosity that translates into new approaches to business issues
  • Exceptional and advanced Excel, Word and PowerPoint skills and proficiency in working with different systems to retrieve and analyze data
  • Thrives in a high-performance, fast-paced, entrepreneurial environment
  • Balances multiple projects and meets necessary deadlines with limited supervision
  • Proven thought leadership skills, including the ability to be innovative and be able to drive results both as an individual and team environment
  • Experience partnering with leaders across the enterprise to analyze the results of operations and guide leaders to make adjustments as necessary

Preferred Competencies

  • 3+ years supporting an ecommerce business
  • Expert Google Analytics and Ad Words user
  • Power BI experience a plus

Bob’s Discount Furniture is proud to be an Equal Opportunity Employer and is committed to reasonably accommodating qualified persons with disabilities to enable them to perform the essential duties of their position.