Careers at Bob’s Discount Furniture

Marketing Analytics Manager in Manchester, CT at Bob's Discount Furniture

Date Posted: 9/27/2020

Job Snapshot

Job Description

Bob’s is seeking an experienced Marketing Analytics professional to join our Marketing Team. The Marketing Analytics Manager will support Bob’s Marketing and Ecommerce efforts to exceed our KPI goals for our fast-growing brick & mortar, direct-to-consumer, marketplace, and omni-channel initiatives.

Job Responsibilities

  • Continue to refine and expand our understanding of channel efficiency across all channels, including offline and online investments
  • Analyze and track strategic initiatives, including development of supporting models and impact on selling equation
  • Partner with Marketing leadership to design and develop our next generation of automated dashboards for marketing and ecommerce performance, providing a deeper understanding of our business and customer trends
  • Partner with Media Agency to report on efficacy of media plans
  • Consistently and effectively measure online spend efficiency at the channel level (display, programmatic, search, social, etc.)
  • Lead testing activities through application of rigorous testing methodology and performance analysis, uncovering actionable learnings that drive future profitable growth
  • Partner with the Ecommerce team to measure performance of website enhancements, leading a test-and-learn culture
  • Contribute to the evolution of our customer lifetime value/segmentation framework
  • Provide a deep level of analytical review of campaign performance (Offline, Site, Paid Search, SEO, Social Media, etc.)
  • Create ad-hoc research, modeling and reporting as needed while automating reporting whenever necessary 
  • Roll up your sleeves and get stuff done (everyone has a bias for action and wears multiple hats at Bob’s!)

Required Qualifications

  • Bachelor’s degree in Business, or related field
  • 5+ years of experience developing business strategies for a retail business
  • Solid understanding of ecommerce business drivers, including channel attribution, reporting and forecasting
  • Google Analytics experience
  • Ability to establish credibility with senior leaders and functional experts
  • Proven quantitative and analytical skills
  • Demonstrated high level of intellectual curiosity that translates into new approaches to business issues
  • Exceptional and advanced Excel, Word and PowerPoint skills and proficiency in working with different systems to retrieve and analyze data
  • Thrives in a high-performance, fast-paced, entrepreneurial environment
  • Balances multiple projects and meets necessary deadlines with limited supervision
  • Proven thought leadership skills, including the ability to be innovative and be able to drive results both as an individual and team environment
  • Experience partnering with leaders across the enterprise to analyze the results of operations and guide leaders to make adjustments as necessary

Preferred Qualifications

  • 3+ years supporting an ecommerce business
  • Expert Google Analytics and Ads user
  • Power BI experience a plus

Bob’s Discount Furniture is proud to be an Equal Opportunity Employer and is committed to reasonably accommodating qualified persons with disabilities to enable them to perform the essential duties of their position.