Careers at Bob’s Discount Furniture

Ecommerce Content Specialist in Manchester, CT at Bob's Discount Furniture

Date Posted: 7/29/2020

Job Snapshot

Job Description

Ecommerce Content Specialist

In this role, you will be responsible for updating and maintaining product and marketing content on, while ensuring a seamless experience across channels through cohesive merchandising and messaging strategies.

Reporting to the Ecommerce Content Manager, you will play a critical role in the success of our fast-growing ecommerce channel, helping to drive sales, brand identity, customer satisfaction, and omnichannel goals. You'll be part of a small, tight-knit team, multitasking in a dynamic and fast-paced environment, with shifting priorities.

You will focus on ensuring high quality results while meeting ambitious deadlines, leveraging understanding of cross-functional business objectives, data and market trends:


  • Collaborate with Marketing, Merchandising, IT, Customer Experience, Store Operations, Customer Care, and external vendor partners to drive a best-in-class ecommerce experience, sales, operational efficiencies, and other KPIs
  • Maintain and merchandise the online product catalog via data-entry directly in the Ecommerce  Content Management System
  • Write copy that embodies the brand and supports SEO efforts for product descriptions and special content
  • Optimize presentation of products and product information based on customer and competitive insights and strategic goals
  • Maintain FAQs, store location and campaign pages to enable the customer and drive customer satisfaction
  • Optimize navigation, site search and filtering to drive ease of product discovery
  • Utilize site analytics enabling data-driven decisions about product placement and presentation to drive conversion and AOV
  • Support testing and implementation of system features and defect resolution
  • Participate in education/training sessions for the Content Management System
  • Create and maintain procedural documentation and train fellow Ecommerce Content Specialists
  • Perform competitive and industry research to understand consumer needs, emerging trends and best-in-class Ecommerce content

Required Qualifications:

  • Bachelor’s Degree in Merchandising, Ecommerce, Marketing or equivalent field
  • 1+ years experience in online Merchandising or Ecommerce, preferably in Home Furnishings industry
  • Ability to work under pressure, prioritize, meet tight deadlines and work independently (including remote work)
  • Excellent organizational and communication skills
  • Detail and results-oriented with a strong work ethic
  • Keen eye for style and design with ability to understand and employ best practices for user experience and interaction, website navigation, hierarchy and content
  • Excellent copywriting skills, with emphasis on creating product stories and product marketing
  • Tech-savvy with curiosity and enthusiasm for digital and media trends
  • Energetic and highly productive with a positive attitude and passion for style, merchandising and ecommerce
  • Experience with Ecommerce Content Management systems preferred; SAP Hybris PCM experience a plus
  • Working knowledge of SEO principles and basic HTML skills a plus
  • Able to accommodate flexible work schedule during critical business periods

Bob’s Discount Furniture is proud to be an Equal Opportunity Employer and is committed to reasonably accommodating qualified persons with disabilities to enable them to perform the essential duties of their position.